British gambling advertisement limitations lifted

This is the first time when online gambling and betting web pages are going to be allowed to advertise by means of TV commercials.

Under the old regulations, gambling web pages could only advertise themselves on other web pages, billboards or by means of a sponsorship, such as football club t-shirts. Nevertheless, a set of new regulations is being applied to the online gambling law in Britain, which would make it possible for them to use TV commercials, as well.

Under the new regulations, the gambling TV advertisements would have to follow a set of rules, including:

* The advertisements can’t target minors, or run in the course of children programming
* They can’t promote gambling as a method of coming out of financial problems, or for sexual success
* The actors need to be over the age of 25.

In spite of those rules, a lot of people still perceive the lifting of TV commercials ban as harmful to people. They are of the opinion that this would make gambling emerge as a way of life, something that is a part of our daily routine, and not just as form of entertainment.